Google is a search engine that is imperative to the success of your web content. However, the way the search engine operates and works to display search results leaves search engine experts guessing on how the algorithm works. When you search a query such as best towing service in Ketterring, google will refer to its updated database of all businesses offering towing service in that region, and determine the best one that is worth to show the most relevant results.
Google search engine is ever-changing. Google never became the number one search engine in the world without prioritizing its user experience. It has achieved this leading position by continually updating its algorithm to meet the needs of its users. If your content doesn’t keep up with Google’s algorithm updates, you will risk losing valuable positions on a search engine that would greatly increase your chances of ranking.
Google search algorithms determine the results you see for each search term or query. These algorithms work behind the scenes to filter through web content, explore indexed pages for relevancy and quality, and return results that are most relevant to what is being searched. There have been many major Google algorithm updates and it’s worth mentioning some.
Google Panda 2011
Google released the Panda update in 2011 to combat thin content, plagiarized, and duplicate content that users were increasingly putting on the search engine. The Panda update gives each web page an internal quality score that attempts to mimic human qualification on how humans might respond to and rank a piece of content.
Google Penguin Update – 2012
The Penguin update was released in April 2012. It was released to combat the black hat link building techniques such as spammy links, link directories, and keyword staffing on anchor text. Before this update, link volume regardless of its quality had a heavy influence on how pages ranked on SERPs. Penguin works on a better understanding of how websites were earning their links and ensure that only high-quality links and relevant ones for that matter get the reward.
Google Hummingbird – 2013
Google released this update in 2013 to provide a more conversational human search experience. Google wanted to have a better understanding of the context of what people are searching for. The knowledge graph was introduced the year before but the Hummingbird update improved on this feature. This algorithm makes use of natural language processing that included semantic indexing, synonyms, and other features to intercept queries and produce relevant results
Google Mobilegeddon – 2015
With this update, it officially incorporated mobile-friendliness as a ranking signal. The update places a priority on mobile-friendliness or a site as on mobile. Sites that are not mobile-friendly get penalized or even removed from SERPs altogether. Mobilegeddon is yet another effort by Google to continue providing the best possible search experience for its users. When it comes to search on mobile devices, users should get the most relevant and timely results